Course Description

Premier Facebook Marketing Expert, Social Media Thought Leader

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a perennial Forbes’ Top Social Media Power Influencer. Forbes recently described Mari as, “…the preeminent Facebook expert. Even Facebook asks for her help.”Facebook headhunted and hired Mari as the company’s leading Facebook marketing expert, where she toured with the company and presented at the 2015Boost Your Business series of live events across the United States.Fast Company describes Mari as “a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World.”Mari is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.Mari is a regular guest expert on Cheddar TV – the “CNBC for millennials” broadcasting live from the NYSE with over 1.5 million viewers a day on Facebook, Twitter's homepage, SlingTV, Amazon and more.Mari’s digital marketing agency provides consulting and training on Facebook marketing best practices for SMBs and brands. Mari and her team work with many large organizations including Fortune 500 companies and provides social media briefings to Fortune 100 companies. She also works with many global direct sales companies, insurance companies and banks, restaurant groups, health organizations and more.Mari serves as Brand Ambassador for a number of well-known brands and organizations, including Adobe, Animoto, Wave and BeLive.tv.Mari is also an expert webinar leader and live webcast host, often hired by major corporations and direct sales organizations to provide specialized social media trainings for their audiences. Mari travels nationally and internationally on a regular basis to keynote at major events, sharing the stage with many notable celebrities and other respected thought leaders across a variety of industries.Mari continues to work directly with Facebook, gaining insider tips and proven advertising strategies. By signing up for Mari’s new FAST FACEBOOK RESULTS online program, you’ll be in prime position to learn best practices and get on the INSIDE track of exactly what’s working on Facebook today!

Course curriculum

  • 1

    Intro

    • Intro to Facebook Ads 101 (Video)

    • Intro to Facebook Ads (Audio)

    • Intro to Facebook Ads (Transcription)

  • 2

    Overview

    • Course Overview (Video)

    • Course Overview (Audio)

    • Course Overview (Transcription)

  • 3

    Module 1: Facebook Business Page Basics

    • Facebook Business Page Basics (Video)

    • Facebook Business Page Basics (Audio)

    • Facebook Business Page Basics (Transcription)

    • Facebook Page Audit Checklist

  • 4

    Module 2: Business Page Insights

    • Business Page Insights (Video)

    • Business Page Insights (Audio)

    • Business Page Insights (Transcription)

  • 5

    Module 3: Boost Button

    • Boost Button (Video)

    • Boost Button (Audio)

    • Boost Button (Transcription)

  • 6

    Module 4: Intro to Ads Manager

    • Intro to Ads Manager

    • Intro to Ads Manager (Audio)

    • Intro to Ads Manager (Transcription)

  • 7

    Module 5: Objectives

    • Objectives (Video)

    • Objectives (Audio)

    • Objectives (Transcription)

  • 8

    Module 6: Audience Targeting

    • Audience Targeting (Video)

    • Audience Targeting (Audio)

    • Customer Avatar Worksheet - Download

    • Audience Targeting (Transcription)

  • 9

    Module 7: Placement and Budget/ Scheduling

    • Placement and Budget/Scheduling (Video)

    • Placement and Budget/ Scheduling (Audio)

    • Placement and Budget/Scheduling (Transcription)

  • 10

    Module 8: Build Your Ad

    • Build Your Ad (Video)

    • Build Your Ad (Audio)

    • Build Your Ad (Transcription)

  • 11

    Module 9: Metrics

    • Metrics (Video)

    • Metrics (Audio)

  • 12

    Conclusion

    • Conclusion (Video)

    • Conclusion (Audio)