Course Description

Premier Facebook Marketing Expert, Social Media Thought Leader

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a perennial Forbes’ Top Social Media Power Influencer. Forbes recently described Mari as, “…the preeminent Facebook expert. Even Facebook asks for her help.”Facebook headhunted and hired Mari as the company’s leading Facebook marketing expert, where she toured with the company and presented at the 2015Boost Your Business series of live events across the United States.Fast Company describes Mari as “a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World.”Mari is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.Mari is a regular guest expert on Cheddar TV – the “CNBC for millennials” broadcasting live from the NYSE with over 1.5 million viewers a day on Facebook, Twitter's homepage, SlingTV, Amazon and more.Mari’s digital marketing agency provides consulting and training on Facebook marketing best practices for SMBs and brands. Mari and her team work with many large organizations including Fortune 500 companies and provides social media briefings to Fortune 100 companies. She also works with many global direct sales companies, insurance companies and banks, restaurant groups, health organizations and more.Mari serves as Brand Ambassador for a number of well-known brands and organizations, including Adobe, Animoto, Wave and BeLive.tv.Mari is also an expert webinar leader and live webcast host, often hired by major corporations and direct sales organizations to provide specialized social media trainings for their audiences. Mari travels nationally and internationally on a regular basis to keynote at major events, sharing the stage with many notable celebrities and other respected thought leaders across a variety of industries.Mari continues to work directly with Facebook, gaining insider tips and proven advertising strategies. By signing up for Mari’s new FAST FACEBOOK RESULTS online program, you’ll be in prime position to learn best practices and get on the INSIDE track of exactly what’s working on Facebook today!

Course curriculum

  • 1

    INTRODUCTION - Welcome, Dates & Starting Homework

    • Facebook Group for Season One (Archived)

    • Greetings!

    • Introduction - Starting Strong + Homework

    • Start Strong - HOMEWORK ASSIGNMENTS

    • INTRO / HOMEWORK - Slides

    • Mari Smith's Recommended Video Gear!

    • Introduction - VIDEO TRANSCRIPT (AI transcribed so approx. 85% accurate!)
  • 2

    BONUS | Organic Facebook Content | SMMW20

    • ACCESS TO VIDEO: Organic Facebook Content - Mari's SMMW20 Session

    • AUDIO: Mari's SMMW20 Session on How To Use Organic Facebook Content & Deliver Epic Results
  • 3

    FBME BONUS MATERIALS - Getting Started

    • Top 5 Facebook Marketing Challenges & Mari's Solutions!

    • Facebook Focus 2020 - Your Top 5 Action Steps To Succeed with Facebook, Instagram & Messenger This Year
  • 4

    STEP #1 - Your Offer

    • Ensure Your Offer is the Right Solution to the Right Problem

    • Module #1 - Your Offer - Video Training

    • Module #1 - Your Offer - Companion Slides (PDF)
  • 5

    STEP #2 - Your Audience

    • MODULE OVERVIEW: Clarify Your Ideal Audience & Understand Exactly How To Reach Them

    • INTRO to #2 - Your Avatars + Facebook Audience Insights Review

    • #2a - Refining Your Avatars + How To Use Facebook Audience Insights

    • #2a - Your Avatars + FB Audience Insights - Companion Slides

    • Example Avatars - 2 Completed Avatar Worksheets

    • #2b - Business Manager & Ads Manager + Detail Targeting

    • #2b - Business Manager & Ads Manager Overview

    • #2c - How and Why To Create Custom Audiences & Lookalike Audiences

    • #2c - How and Why To Create Custom Audiences & Lookalike Audiences

    • BONUS: How To Create Video Views Custom Audiences + Lookalike + Scaling Your Ads
  • 6

    Step #3 - Your Content

    • Craft The Perfect Organic Content That Resonates With Your Audience

    • INTRO - Craft The Perfect Organic Content That Resonates With Your Audience

    • #3 - Craft The Perfect Organic Content That Resonates With Your Audience

    • #3 - Craft The Perfect Organic Content That Resonates With Your Audience - Companion Slides
  • 7

    Step #4 - Amplify

    • Now, You Can Amplify Your Message with Organic and Paid Methods

    • #4 - Amplify Your Message with Organic and Paid Methods

    • #4 - Amplify Your Message with Organic and Paid Methods - Companion Slides

    • BONUS: How To Track Your Sales Funnels Using Facebook Analytics with Chris Mercer
  • 8

    Step #5 - Conversion

    • Get all the Right Conversion Methods in Place

    • #5 - Get all the Right Conversion Methods in Place

    • #5 - Conversion - Companion Slides

    • Example Email Nurture Sequence (Mari's own campaign)

    • BONUS: How To Increase eCommerce Conversion Rates with Video Creatives -- Carrie Jessica Gottschalk

    • Carrie Gottschalk - Companion Slides

    • BONUS: Using Facebook Video Ads to Seamlessly Build Your List in Messenger with Mackensie Liberman
  • 9

    Step #6 - Community

    • Build Your Loyal Community with Meaningful Social Interaction

    • #6 - Build Your Loyal Community with Meaningful Social Interaction

    • #6 - Community - Companion Slides

    • Video Tutorial -- Step-by-Step How To Set Up Your Facebook Group
  • 10

    A | Facebook's New Focus

    • Facebook's New Focus (Video)

    • Facebook's New Focus (PDF)
  • 11

    B | The Good Old Days

    • The Good Old Days (Video)

    • The Good Old Days (PDF)
  • 12

    C | Changed Days

    • Changed Days (Video)

    • Changed Days (PDF)
  • 13

    D | What's Working Now?

    • What's Working Now? (Video)

    • What's Working Now? (PDF)

    • Facebook Video (Video)

    • Facebook Video (PDF)

    • Facebook Stories (Video)

    • Facebook Stories (PDF)

    • Facebook Messenger (Video)

    • Facebook Messenger (PDF)

    • Facebook Groups (Video)

    • Facebook Groups (PDF)
  • 14

    E | Conclusion

    • Conclusion (Video)

    • Conclusion (PDF)
  • 15

    F | Create Blog Teaser Videos

    • BONUS: 4 Tips To Create Powerful Blog Teaser Videos (Video)

    • BONUS: 4 Tips To Create Powerful Blog Teaser Videos (PDF)