Course Description

Premier Facebook Marketing Expert, Social Media Thought Leader

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a perennial Forbes’ Top Social Media Power Influencer. Forbes recently described Mari as, “…the preeminent Facebook expert. Even Facebook asks for her help.”Facebook headhunted and hired Mari as the company’s leading Facebook marketing expert, where she toured with the company and presented at the 2015Boost Your Business series of live events across the United States.Fast Company describes Mari as “a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World.”Mari is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.Mari is a regular guest expert on Cheddar TV – the “CNBC for millennials” broadcasting live from the NYSE with over 1.5 million viewers a day on Facebook, Twitter's homepage, SlingTV, Amazon and more.Mari’s digital marketing agency provides consulting and training on Facebook marketing best practices for SMBs and brands. Mari and her team work with many large organizations including Fortune 500 companies and provides social media briefings to Fortune 100 companies. She also works with many global direct sales companies, insurance companies and banks, restaurant groups, health organizations and more.Mari serves as Brand Ambassador for a number of well-known brands and organizations, including Adobe, Animoto, Wave and BeLive.tv.Mari is also an expert webinar leader and live webcast host, often hired by major corporations and direct sales organizations to provide specialized social media trainings for their audiences. Mari travels nationally and internationally on a regular basis to keynote at major events, sharing the stage with many notable celebrities and other respected thought leaders across a variety of industries.Mari continues to work directly with Facebook, gaining insider tips and proven advertising strategies. By signing up for Mari’s new FAST FACEBOOK RESULTS online program, you’ll be in prime position to learn best practices and get on the INSIDE track of exactly what’s working on Facebook today!

Course curriculum

  • 1

    INTRODUCTION - Welcome, Dates & Starting Homework

    • Join our FACEBOOK GROUP for SEASON TWO!

    • SEASON 2 LIVE SESSIONS - Save the dates!

    • Introduction, Welcome, and Recommended Homework!

    • Season Two Intro, Welcome & Recommended Homework - SLIDES

    • Start Strong - HOMEWORK ASSIGNMENTS

    • Mari Smith's Recommended Video Gear!

    • Refer to SEASON ONE as well!
  • 2

    GROUP COACHING SESSIONS (Replays)

    • Week #1 - Group Coaching Session Replay (SD)

    • Week #2 - Group Coaching Session Replay (HD)

    • Week #3 - Group Coaching Session Replay

    • Week #4 - Group Coaching Session Replay (SD)

    • Week #5 - Group Coaching Session Replay (SD)

    • Week #6 - Group Coaching Session Replay (HD)

    • Week #7 (BONUS) - Group Coaching Session Replay (HD)
  • 3

    STEP #1 - OFFER

    • MODULE OVERVIEW: Ensure Your Offer is the Right Solution to the Right Problem

    • 1.0 | Ensure Your Offer is the Right Solution to the Right Problem

    • 1.0 | Ensure Your Offer is the Right Solution to the Right Problem | SLIDES

    • New Facebook Design & Business Manager Intro | BONUS

  • 4

    STEP #2 - AUDIENCE

    • MODULE OVERVIEW: Clarify Your Ideal Audience & Understand Exactly How To Reach Them

    • 2.1 | Clarify Your Ideal Audience & Understand Exactly How To Reach Them  - VIDEO

    • 2.1 | Clarify Your Audience - SLIDES

    • Two Example Avatars (Completed Avatar Worksheets)

    • 2.2 | Overview of Business Manager and Ads Manager - VIDEO

    • 2.2 | Overview of Business Manager and Ads Manager - SLIDES

    • 2.3 | Custom Audiences and Lookalike Audiences - VIDEO

    • 2.3 | Custom Audiences & Lookalike Audiences - SLIDES

    • 2.4 | Review of Ad Center (Lite Version of Ads Manager) - VIDEO

    • 2.5 | BONUS: Create Facebook Stories on Desktop & Boost on Mobile - VIDEO
  • 5

    STEP #3 - CONTENT

    • MODULE OVERVIEW: Craft The Perfect Organic Content That Resonates With Your Audience

    • INTRO - Craft The Perfect Organic Content That Resonates With Your Audience

    • 3.0 | Craft The Perfect Organic Content That Resonates With Your Audience - VIDEO

    • 3.0 | Craft The Perfect Organic Content - SLIDES
  • 6

    STEP #4 - AMPLIFY

    • MODULE OVERVIEW: Now, You Can Amplify Your Message with Organic and Paid Methods

    • 4.0 | Amplify with Organic and Paid Methods - SLIDES

    • 4.0 | Amplify with Organic and Paid Methods - VIDEO
  • 7

    STEP #5 - CONVERSION

    • MODULE OVERVIEW: Get all the Right Conversion Methods in Place

    • 5.0 | Conversion - SLIDES

    • 5.0 | Deploy the Right Conversion Methods - VIDEO

    • (From SEASON ONE) Example Email Nurture Sequence (Mari's own campaign)
  • 8

    STEP #6 - COMMUNITY

    • MODULE OVERVIEW: Build Your Loyal Community with Meaningful Social Interaction

    • 6.0 | COMMUNITY - Slides

    • 6.1 | Build Your Values-Based COMMUNITY (Intro) - VIDEO

    • 6.2 | Build Your Loyal Community with Meaningful Social Interaction - VIDEO
  • 9

    BONUS LESSONS - BUSINESS MANAGER & FB ADS POLICY

    • Facebook Business Manager QUICK START GUIDE by Mari Smith - VIDEO

    • Facebook Business Manager QUICK START GUIDE by Mari Smith - SLIDES

    • Facebook Business Manager Training - featuring Audrey Goldbert - VIDEO

    • Facebook Business Manager Training featuring Audrey Goldbert - TRANSCRIPT

    • Facebook Ads Policy Training featuring Trevor Goodchild - VIDEO

    • Facebook Ads Policy - 2-page summary!

    • Facebook Ads Policy Training featuring Trevor W Goodchild - TRANSCRIPT
  • 10

    BONUS MATERIALS - Facebook Reports

    • Top 5 Facebook Marketing Challenges & Mari's Solutions!

    • Facebook Focus - Your Top 5 Action Steps To Succeed with Facebook, Instagram & Messenger